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© Gerard Jones, Gene Ha, Will Jacobs.

 

CHAPTER 3
Decoding Visual Arguments

A visual argument can be an advertisement, a chart or graph or table, an infographic, a diagram, a Web page, a photograph, a drawing, or a painting. Like an argumentative essay, a visual argument can take a position. Unlike an argumentative essay, however, a visual argument communicates its position (and offers evidence to support that position) largely through images rather than words.